Every account is different, but every account needs to know if it's at risk. Start with the industry and company size cards, then use the call flow. Follow the customer. Ask, then stop talking. Don't pitch until you've heard two real concerns.
By industry
By company size
Call flow for any account
The ransomware problem
figures cited by RedZone
Penetration Testing as a Service (PTaaS)
verified by artificial intelligence (A.I.)
Ransomware Impact Analysis (RIA)
live-fire simulation
Tier Levels
size the customer before quoting
Competitive scorecard
fit by business size and need · 5 = strongest fit
Small business = under 100 employeesMid-market = 100 to 1,000Enterprise = over 1,000Tap a company name for the battle card
Testing specialists hidden. Horizon3.ai, Vonahi, BreachLock, Cobalt and Pentera rarely come up by name with customers. Show them if a prospect mentions one.